Plastic Surgery - My self

2014 Plastic Surgery Statistics Report  and one of Mail Online article show that there are more 15 million people have cosmetic procedures which included surgical and minimally-invasive procedures from 13-55+ since 2011.

What is the reason or motivation to make those people to take a risk to under the knife? There are many reasons about why people want to take plastic surgery. For example, wants to look good, smoking and hot. The research points out plastic surgery clients mostly focus on improve their breast and face. However, all reasons can conclude to one motivation: be more BEAUTIFUL.  

People who have plastic surgery, they either want to be look younger for professional, some personal reasons or follow up the beauty trend. It sounds like what Karen points out “everyone wants to compete against one another.” Otherwise, many people like to compare with others whoever they are such as I usually compare the dress up with my friends when we hang out together. 

Two of the most popular surgical procedures in Asia are nose and eyes surgeries as it makes the face look more ‘Western’ and charming. Many Asian think that their faces ratio is not pretty enough and near gold ratio like Westerner, so they emulate Westerners to make their face be prefect.  Otherwise, the trend of Asian beauty and social are advocating and changing the definition of beauty such as “Thin is beautiful” and “White skin is prefect”.

Based on those reasons, different kinds of beauty companies and marketers to enhance or use this concept cause everyone think they need their beauty products or need  plastic surgery. For instance, Botulinum toxin type A and Hyaluronic acid are  two of the popular minimally-invasive surgery around the world that to eliminate wrinkles or avoid wrinkles. Marketers put all good effective label into products to attract consumers.   

(Retrieved :https://www.linkedin.com/topic/botulinum-toxin )

(Retrieved : http://www.kttraining.co.uk/blog/tag/botox/page/2/)

Over 45K+ people to have Botox and 36K+ use Hyaluron acid every year since 2011 in UK. 

(Retrieved : http://www.dailymail.co.uk/health/article-2271134/15million-people-plastic-surgery-world-just-year--SOUTH-KOREA-leading-way.html )

The motivation of BEAUTIFUL is contenting with 5 types of "SELF" which influence human behavior and utilized in promotion and advertisement by marketer. 

1. Self-concept (summarizes the beliefs from internal and external and how he/she evaluates the self on these qualities of attributes, emotions, beliefs and personal value from past to future sieves) 

2. Self-esteem (reflects personal overall evaluation and worth by themselves, it encompasses personal beliefs and emotions) 

Section 1 & 2 are interacting. Both are created from self-knowledge, self-esteem, and social self, which from oneself that how they think about themselves. For example, I think I am eyes is pretty but my pore (face) is not perfect cause me want to have surgery to fix the problem.

3. Real and ideal selves (actual self and self-imagine) 

4. Multiple selves (interacting between various social roles and oneself)

5. Looking- Glass self (the reflects from others such as family and friends)

Section 5 is proposed by Charles Horton Cooley. Though human interaction to obtain the reflections, it emphasis my own view reflects that how others view me. Looking-glass self is creating and developing thought human contention while creating self-concept.  

Those 5 types are effecting people to changing or improving themselves like personality and ego from self and others. Marketers 

In my opinion, one of the human behave because everybody appreciates his/her own beauty, so there is not any reason to stop people to become the person that they want to be. However, i recommend two of my favorite song to everyone when they think they are not prefect. 

      - << Meghan Trainor -  All About That Bass >>        << Colbie Caillat - Try  >>

References:

References:


BATES, C. (2013, January 31). Why do so many people want cosmetic procedures?. Mail Online. Retrieved from http://www.dailymail.co.uk/health/article-2271134/15million-people-plastic-surgery-world-just-year--SOUTH-KOREA-leading-way.html

Mintel. (2014). 2014 Plastic Surgery Statistics Report. Retrieved from http://www.plasticsurgery.org/Documents/news-resources/statistics/2014-statistics/plastic-surgery-statsitics-full-report.pdf


Walsh, F. (2013, April 24). Why do so many people want cosmetic procedures?.BBC. Retrieved from http://www.bbc.co.uk/news/health-22277890